Many students ignore the importance of theoretical support when writing their research paper. The thesis or dissertation is a report of academic research. The research should not be based on imagination but should be designed according to a suitable theory. Therefore, the first chapter of the thesis, that is, the introduction, should not only write about the research background, but also the theoretical foundation of the research/ Theoretical lens). Here are some commonly used theories:
Theory of reasoned action
Theory of planned behaviour
Innovation diffusion theory
Motivation model
Technology acceptance model
Job characteristics model
Two-factor theory
Unified theory of acceptance and use of technology
Leader-member exchange theory
Transformational leadership theory
Servqual model
Experiential marketing theory
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